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In front of eyes , yet unseen for years : Designing changing lives since forever

Updated: Nov 19, 2021

As an eighteen year old , look around you . The entrance of your door has lock , you use when you leave the house. You enter and sit on a couch . You pic up the remote and start a TV. The serials you watch are all decked up as the character demands. The news anchors in formals , the sport channel highlighting different updates simultaneously while the players in definite uniforms , the cartoons all different & oh god ! If are watching a Bollywood movie or a TV-soap a large plethora of colours and makeup,clicking away a tab on watsapp , the other on an app you recently downloaded . And there comes ad , super drool-worthy daily milk ad, the one that makes you crave for one!

What has all this got to do with designing ? You might be wondering. Let's take a little rewind. A door's essential and primary purpose is to provide security , by controlling access to the doorway (portal),incorporating locking mechanisms to ensure that only some people can open them .History of mechanical locks started over 6 thousand years ago in Ancient Egypt which also records earliest history of doors , where locksmith first managed to create simple but effective pin tumbler lock that was made entirely from wood. While thousands on different kinds of doors have already been developed since years , a lot more are developed each year thanks to the guidance of Interior Designers & the really enthusiastic furniture designers. In 2019 , Danish architecture firm BIG , has branched into Smart Home products with "Friday Lock" which combines a minimal form and enhanced security features. Controlled via smartphone, the Friday Smart Lock can automatically unlock a door when it senses the resident approaching, lock it as they leave, or allow them to remotely control who has access to the property. These can be developed via product designer & the app via the integration of UI & UX.

"Friday Lock" is controlled via smartphone, the Friday Smart Lock can automatically unlock a door when it senses the resident approaching, lock it as they leave.

If you were to look up “ergonomic” in the dictionary, you’d be given the following definition: Designed to minimize physical effort and discomfort and hence maximize efficiency. While you binge watch your serials/ TV , you are more likely to be in the most comfortable sitting condition. You might look around your home and find out different kinds of chairs solving different purposes ; the chair along with the dining table would be different that the one you sit on while you working on your computer. Ergonomics is a science, which involves looking at how objects can be 'designed' and/or arranged to best compliment easy and safe human interaction.

Have you ever closely looked at any remote? Which is one button that you , for sure , without looking can achieve results ? The 'red' coloured Power Button . The Von Restorff effect (also known as the isolation effect) predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered! While you get to know via colour psychology that the colour red creates alertness .

Due to “psychology of color” , marketers are able to use the to create more persuasive logos and branding materials.

A crucial element all design specializations bases itself in the foundation years. In an app , you would notice something similar , a differently , more brighter coloured button is the main reason why all call-to-actions (CTAs) look different from the rest of the action buttons on a site or application.Key secret every UX or User Experience Designer knows about you (a customer)!The main purpose is to create an unobtrusive and understandable product, giving the opportunity to the potential user to get easily familiarized with it. Therefore the final product is expected to have a great appeal to various target groups including elders, people with disabilities or even people with a little experience in using electronic devices.

While different 'unifoms' are worn by people of different professions , the only conclusion a layman derives about fashion is that these characters , whether the Saas- bahu soap leads & maids , sportpersons or news anchors are presented so because of the Image consultants or stylists , the actual story goes way beyond what we perceive fashion in the most amateur way.While a costume designer desiced to dress a character a particular way . Broadly the categorized , these come under womenswear , menswear , casualwear , Smartcasual ,Formalwear , Sportwear , Uniforms etc. The people involved in designing the structure , colour , pattern , print , look and the fabric to be used in the making constitute a segment of the fashion industry while each of the sectors employs lakh of people across India and the more throughout the world.

A sector that involves understanding of client psychology (where the client can be Victoria Secret as buyer to a common man looking for a kind of cloth for a definite occasion their ethnicity , purchasing power and crucial details ) ,using different raw materials &producing apparel , goods , jewelry , home decor / lifestyle products for high -end customers to mass market that employs , involves specializations like Textile Design , Fahsion Design , Knitwear Design , JewelryDesign , Leather Design , Accessories Design and likes. An industry that involves staggering 60 million people indirectly alone in India , is Indian Textile Design which is said to have crossed 223 Billion $ Industry by 2023.

Yes ! Do remember about different logo's printed on T-shirts of players belonging to different teams , the embroidered logo on pockets of anchors , the beautiful etching of logos on different items made up of wood, leather and metal. That's another vertical to design industry as a whole , which contributes to beautifying the design .

As we go through the logo etched on the bar of the chocolate , the Iconic packaging would have caught your eyes. The company was founded in the 1890's &with its popularity beginning to soar, Dairy Milk moved to using a purple and gold wrapper—the same style that would stick with the brand permanently.With their recipe perfected, Cadbury quickly became the brand leader in the United Kingdom. Leaving the chocolate unchanged, they focused on improving and updating their Dairy Milk packaging to reflect the changing times. Moving from just a paper wrapper in the 20s, they introduced a layer of silver foil in the 30s, eventually graduating through the 60s and 70s to a layer of eye-catching gold foil. Who else would you think designs all the packaging of all the things in the world , whether or not from the fashion world! You just name it .. Samsung TV, Nord Phone , Cutlery's boxes & all the covers of things you purchase online & offline.

The Iconic Cadbury dairy milk packaging , designed by a Packaging Designer.

Oh and we just forgot to mention , the places you sell are major burgeoning sectors for all the designers in the world !

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